Yimumu created a new brand image for Essence in order to strengthen the brand awareness of Essence products on all levels.
Design of print media (corporate stationary)
Product graphic design
Reagent packaging design
Continuous supervision of the implementation
Colours of Essence
Essence products are diverse and complex. Therefore, we decided to develop colour schemes based on the different product lines. The strict monochro-matic look of each line expresses seri-ousness and competence. The colour hues go well with each other.
Combining the „logo box“ with the icons makes the guidance system more brand characteristic. The design explored the combination of line and surface.