Essence Branding


Yimumu created a new brand image for Essence in order to strengthen the brand awareness of Essence products on all levels.


  • Logo design

  • Design of print media (corporate stationary)

  • Design Guidelines

  • Product graphic design

  • Corporate Design

  • Reagent packaging design

  • Continuous supervision of the implementation

Chemical Materials

Colours of Essence

Essence products are diverse and complex. Therefore, we decided to develop colour schemes based on the different product lines. The strict monochro-matic look of each line expresses seri-ousness and competence. The colour hues go well with each other.

Combining the „logo box“ with the icons makes the guidance system more brand characteristic. The design explored the combination of line and surface.

Zybio MEDLAB Dubai Booth Design