[yimumu]We are an international design agency. With design, we pave the way for European compa-nies to enter the Asian market and Chinese companies to access Europe.
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How we work

Which of the individual methods we use must always be decided on a case-by-case basis. We choose what leads us to our goal quickly and efficiently.

  • ANALYSE

    METHODS AND PROCEDURES

    In order to get an initial picture of the situation, we use the following tools: desktop research, trend analysis, stakeholder analysis, competition analysis, analysis of the market positioning, analysis of the specs.
    To understand the useres pains and needs we use interviews, personas, person collages, use cases, product and customer journeys and ergonomic considerations.

  • IDEATE

    METHODS AND PROCEDURES

    Brainstorming sessions and workhops help us to get the maximum output, followed by the creation of versions out of various partial ideas, morphological boxes, rough mock-ups and sketches. Then we evaluate the ideas and make a pre-selection.

  • DETAIL

    METHODS AND PROCEDURES

    We receive feedback on the design versions through user tests and expert surveys. We then minimize the options, correct them, carry out risk mitigation and build prototypes.

  • IMPLEMENT

    METHODS AND PROCEDURES

    We accompany and support the manufacturer with design-related and constructive questions until the release.

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