TASK
Design of a 216-square-meter single-storey booth in march 2021, at the 18th International Laboratory Medicine and Blood Transfusion Instrument and Reagent Expo (CACLP) in Chongqing, China. Full design service from planning, booth presentation to construction and launch.
The use of prominent video animations on the booth make it stand out from the whole exhibition site. Most of the walls are constructed of transparent LED screens. The dynamic effects with corporate elements and product information specially made for Zybio are broadcasted on a rolling basis, creating a magnificent momentum and attracting visitors from afar. The carpet-like LED screen on the floor gives the guests a more ceremonial feel when they enter the conference area.