In order to get an initial picture of the situation, we use the following tools: desktop research, trend analysis, stakeholder analysis, competition analysis, analysis of the market positioning, analysis of the specs.
To understand the useres pains and needs we use interviews, personas, person collages, use cases, product and customer journeys and ergonomic considerations.

Brainstorming sessions and workhops help us to get the maximum output, followed by the creation of versions out of various partial ideas, morphological boxes, rough mock-ups and sketches. Then we evaluate the ideas and make a preselection.

We receive feedback on the design versions through user tests and expert surveys. We then minimize the options, correct them, carry out risk mitigation and build prototypes.

We accompany and support the manufacturer in terms of design related and constructive concerns until the release.