TASK
Design of a 54m² Booth design for the 16th National Conference on Laboratory Medicine (2020 NCLM) of the Chinese Medical Association (CMA) in September 2020 in Qingdao, China.
Detection of the typical Bioeast brand elements
Transfer to the design of the specific fair stand
SERVICES
Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation
Booth Design with Corporate Characteristics
The Stago design style of the previous years was altered and linear design elements with a more visual long-distance effect were now incorporated. Red and white glowing tubes and perforated sheets form an exciting composition.
Design Reference to Exhibits
The connected lights symbolize the interaction between the customer's inspection system and the devices. They also represent high-speed transmission. The features of the customer's exhibits were metaphorically visualized in the stand design.
Consideration of Material and Effect
The sheet metal was punched and sampled several times and the hole diametre and hole spacing were continuously adjusted in order to finally present a result that not only appears transparent, but also still ensures the strength of the material.
Details
The front desk in a futuristic stealth look conveys a modern touch. It is in line with the company's professional, progressive and future-oriented positioning.
The instrument table surprises with a floating effect.
It clearly highlights the exhibit on it.
Process Control
yimumu has staff on site who oversees the entire project, including reviewing materials, proofreading copy, and adjusting the size
and colour of each
object to ensure every detail meets the creative director's expectations. We carry out the preliminary construction
in the factory in advance so that the planned design effect and the details of the stand are implemented correctly.
yimumu
Helped medical diagnostic instruments win the iF Design Award
yimumu
Helped medical diagnostic instruments win the iF Design Award
yimumu design & consulting GmbH
Dentenbergstrasse 76, 3076 Worb, Switzerland
Yi Salomo
Legally represented by its Managing Director
Handelsregister Bern, CH-036.4.077.565-9
Company Registration Number
yi.salomo@yimumu.com
CHE-319.686.056
UID/MWST in Switzerland
