TASK
Design of a 252m² Booth design for the 19th China International Fair for Laboratory Medicine and Blood Transfusion Instruments and Reagents (CACLP) in October 2022 in Nanchang, China.
Definition of a highly recognisable design language
Transfer of the typical zybio brand elements to the specific fair stand
CACLP Top 10 Booth Design Awards 2022
SERVICES
Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation
Booth Design with Corporate Characteristics
The booth used a lot of multimedia equipment, which is in line with the positioning of a technology-based enterprise.
The combination of transparent LED screens and light boxes show the beauty of the virtual world. In addition, the
interspersed light strips create a multi-layered visual effect.
Overall Style Control
This booth is composed of square elements to create structure on the terrain.
The arrangement of the cubes corresponds to the customer's consistent positioning in the medical industry.
The combination of LED screen columns and
light box columns blends two-dimensionality
and three-dimensionality.
Videos alternate with three-dimensional bodies.
Use of Multimedia
Three sets of multimedia display solutions were designed for the client,
each matching the style of the presentation video.
In order to offer an attractive program, several multimedia devices were connected to each other.
Combining Form and Function
The column-shaped transparent LED screens display the names of the product lines to highlight each exhibition area.
They allow the audience to become aware of the customer's product information from a distance. The main tone of the
exhibition stand is black, which evokes a feeling of high-end and technology. A contrast to traditional medical industry
stands was created to stand out from the crowd.
storage area
Space Plan
The integrated exhibition area allows the audience to
concentrate more on the exhibits.
Process Control
yimumu has a dedicated staff that oversees the entire set-up, from preliminary material testing to the size of each object
to colour grading and matching to ensure every detail meets the creative director's expectations.
yimumu draws on an extensive wealth of implementation experience to provide its customers with a highly satisfactory service.
yimumu
Helped medical diagnostic instruments win the iF Design Award
yimumu
Helped medical diagnostic instruments win the iF Design Award
yimumu design & consulting GmbH
Dentenbergstrasse 76, 3076 Worb, Switzerland
Yi Salomo
Legally represented by its Managing Director
Handelsregister Bern, CH-036.4.077.565-9
Company Registration Number
yi.salomo@yimumu.com
CHE-319.686.056
UID/MWST in Switzerland
