TASK
Design of a 54m² Booth design for the Annual Meeting of Chinese Physicians Association of Laboratory Physicians and the 16th National Laboratory and Clinical Academic Conference in May 2021 in Zhuhai, China.
Detection of the typical stago brand elements
Transfer to the design of the specific fair stand
SERVICES
Layout design
Illumination concept
Furniture design, info panel design
Booth graphics and branding
Colours, Materials, Finishes (CMF)
Continuous supervision of the implementation
Overlay of Lines and Surfaces
The taut ropes are combined with floating ribbons. The overlay of lines and surfaces creates an exciting, multi-layered impression.
Details
The ropes were evaluated against a variety of patterns to compare colours and weave.
Finally, those materials were chosen that fit the customer's DNA.
The Balance between Material Safety and Aesthetics
The look of various materials was examined in advance. The cabin, the ropes and the red ribbons are made of flame-retardant materials of fire protection class B1 in order to avoid any safety risks.
Combining Function and Form
Inside the white beam there are iron weights to keep the ropes straight. At the same time, the product name and function is written on it.
Exclusive Design Details
Business cards are inserted in the slots on top of the reception desk. The acrylic backing has stickers for different provinces. This makes it easier for trade fair visitors to quickly find the business cards they need.
Based on close cooperation with the customer, we determine their actual needs and customize details exclusively for them.
One Element Throughout
A red strip of fabric covers the entire booth and playfully integrates the stand structure.
A specific lighting concept contributes to the atmosphere while the red cloth has a textual introduction
that communicates the customer's products and the company concept.
Yimumu Accompanies the Implementation
yimumu has staff on site who oversee the entire project, including reviewing materials, proofreading copy, and adjusting the size and colour of each
object to ensure every detail meets the creative director's expectations. We carry out the preliminary construction in the factory in advance so that the
planned design effect and the details of the stand are implemented correctly.
yimumu
Helped medical diagnostic instruments win the iF Design Award
yimumu
Helped medical diagnostic instruments win the iF Design Award
yimumu design & consulting GmbH
Dentenbergstrasse 76, 3076 Worb, Switzerland
Yi Salomo
Legally represented by its Managing Director
Handelsregister Bern, CH-036.4.077.565-9
Company Registration Number
yi.salomo@yimumu.com
CHE-319.686.056
UID/MWST in Switzerland
